In an article edited by Frédéric Filloux:
Fairfax Digital is, by far, the leading online group in Australia and in the region.
…
Some lessons can be drawn from Fairfax Digital’s performance:
- Accept the coming digital domination.
- Focus on reader engagement.
- Be an online company. Period.
- Bet on multiple business resources.
- Capture readers and users one group after the other.
- Control your advertising innovation.
- Stay awake.
