There goes my Journalism degree! Journalistic texts are characterised by a certain structure that algorithms can be programmed to imitate. The first tests still read or hear like early prototypes, but they’re already around in sports journalism, with finance or local news to come next. In the US, two different projects have started work on [...]
Archive for March, 2010
That Times paywall: how young is it expecting its readers to be?
Pot shots galore: The announcement on Friday that News International would implement a paywall for the Times and Sunday Times from June has sparked a lot of interest. And now it’s offering people the chance to pre-register for the service. Wow – not only do you get to pay £1 per day, or £2 per [...]
Only 12% of the top 50 Australian brands engage on Twitter
After my Telstra debacle last year, I Twittered my frustration and after MONTHS of no joy with their call centre the Telstra Twitter team (bless their socks) cleared my problems up and I now no longer receive a bill for something that I had never been delivered by BigPond. So this AdNews article comes as [...]
Video: Google – Dont be Evil
A segment from the Australian show ‘Hungry Beast’ Aired on Australia’s ABC (Australian Broadcasting Corporation) network. http://hungrybeast.abc.net.au/ Episode 14 Google’s phrase ‘Dont be Evil’…
Webcast: Boost Agility, Ten Best Practices
Another IBM presentation on TheServerSide.Net: Organizations continue to spend upwards of 70% of their technology budgets in maintaining an existing inventory of applications, some of which are redundant and some of which have exceeded their useful life, and continue to consume resources without returning value.
iiNet buys Netspace for $40m
iiNet has acquired fellow internet service provider (ISP) Netspace for $40 million. The acquisition will give iiNet a further 70,000 customers, nudging its market share to 12.4 per cent, just shy of what iiNet chief Michael Malone has previously said that he wants to reach in preparation for the activation of the National Broadband Network.
Telstra’s plans for media in disarray
From The Australian: TELSTRA’S decade-long plan to become a major media player is in disarray following the resignation of the architect of its media strategy and moves to restrict internet-TV companies from showing popular sports online. The future of Telstra’s media division is in question after the resignation of its chief, Justin Milne, last week [...]
The Times of London to charge for website
From Yahoo!: The Times and The Sunday Times will become the first British newspapers to charge readers to access all online content from June, Rupert Murdoch’s News International announced Friday. Customers will have to pay one pound (1.10 euro, 1.50 dollars) for one day’s access and two pounds for a week’s subscription, in a move [...]
Magazines Use the iPad as Their New Barker
From The Wall Street Journal: A laundry list of open questions about Apple’s iPad isn’t keeping magazine publishers and advertisers from lining up for the launch of the tablet computer next week. Time magazine has signed up Unilever, Toyota Motor , Fidelity Investments and at least three others for marketing agreements priced at about $200,000 [...]
Online fashion boost
From smh.com.au: FASHION stationery brand Smiggle has signed a deal with digital specialists the White Agency to improve the brand’s online presence. White’s general manager, Mat Medcalf, said the agency would work with Smiggle to close the loop between Smiggle’s offline strategy and its online activities.