By James Thomson on smartcompany.com.au:
Listed franchisors Domino’s Pizza has laid claim to having Australia’s most successful iPhone apps released by a business, after revealing that its pizza ordering app has generated $2 million worth of sales in just 12 weeks.
The success of the iPhone app, released in November 2009, was announced as Domino’s posted a 39.2% rise in net profit for the six months to December 31, with revenue up 5.3%.While chief executive Don Meij told SmartCompany that continued innovation in the company’s menu range was a big contributor to the result – including the expansion of the chain’s lunch menu and new healthy meal options – it is clear that the company’s willingness to embrace technology is paying dividends.
Online ordering now accounts for 28% of sales and the company’s decision to invest in an iPhone app has paid impressive dividends.