From smh.com.au:
Australia is on the top 10 list of countries on Hulu’s international expansion plans, its director of international business development, Simon Gallagher, said at the Media 2010 event.
The web TV service has had explosive growth since it launched in 2007, delivering popular shows to American homes via broadband. A collaboration between Fox and NBC Universal, it aims to combat online piracy of television programs.
The strategy has worked, Gallagher said, citing figures that show a significant fall in pirated shows when the programs were available on Hulu. The service is free for viewers and shows are aired online immediately after they are broadcast in Hawaii (the latest broadcast time in the US).
The research I have read is that Australians pirate free-to-air TV more than anything else. Are we all just time shifting?