According to this article in the New York Times and research by Arbor Networks, Google is now the singlest largest source of internet traffic at 6%.
The research was based on 256 Exabytes of traffic and stands as the largest study of commercial internet traffic since the 90′s. How big is an Exabyte? 10006
or:
1 EB = 1,000,000,000,000,000,000 B = 1018 bytes or 1 billion gigabytes
The research was published on NANOG.