The world of digital media and online travel implodes a little more.
Yahoo!7 has signed a deal to acquire online travel site totaltravel.com and Rohan Lund, CEO of Yahoo!7, was quoted as saying that the acquisition will be beneficial for both consumers and advertisers, as users are given more relevant content and advertisers, more engaged audiences:
“Our premium content, the ability for advertisers to target an engaged audience and the scale of Yahoo!7 will deliver the best environment for advertisers interested in a travel-minded audience”
“It’s a great time to invest and we’re confident that following the acquisition we will quickly move to the number one audience position in the online travel sites in Australia.”