This was a question in a survey published by paidContent:UK, and it reveals something that does not surprise me at all.
74% of people said they would go to another site.
Would Australian Media companies see all of their traffic go immediately to the ABC?
Interestingly though, those who have money are less likely to pay:
Younger readers are more likely to pay than older – 13 times more 16-24s said they would pay than did 35-44s and 55-64s
Pre-middle agers (35-44s) are most likely to seek out a free alternative news site.
And those stingy 45-54s are most likely to simply read their favourite site’s free headlines. But that’s not good enough for younger folk – 16-24s are four times less likely to do that.
